Pride

  Being proud could be both a good thing and a bad thing. People are hated for being too proud, but people are also disliked for being too humble. The society works in a very strange way, you cannot be too much of something or too little of something. The people considered"normal"would be the ones that are just inbetween both. Being proud is good, being proud raises people's self esteem, and situations where it would make an individual feel proud, could be a great ego boost for many people. Situations such as, after giving a persuasive speech and everyone liked it, presenting something people all like, anything that makes you win in an argument could basically make you feel proud. But being too proud is not a great thing, when you present yourself as being too proud, you would come off as being an arrogant person and people would then start staying away from you. Pretend if Brandon got an A on his final while everyone got a D or below, and he starts getting very proud, too proud, then people would start hating on him for the arrogance and cockiness he is presenting. Pride could be both negative and positive, but you just have to remember, do not go too far in both lines.